AI21 Labs

AI21 Labs is an Israeli artificial intelligence company founded in 2017 and headquartered in Tel Aviv, Israel. The company specializes in Natural Language Processing (NLP) and the development of advanced large language models (LLMs). It was established by Professor Amnon Shashua, Professor Yoav Shoham, and entrepreneur Ori Goshen with a focus on building AI systems that enhance language interaction. Since its inception, AI21 Labs has positioned itself as a leading independent AI research and product company, delivering generative AI solutions for both enterprise and individual users.

The company’s key products include Wordtune, an AI-powered writing assistant launched in 2020; AI21 Studio, a developer platform providing APIs for custom text-based business applications; Maestro, an AI orchestration system designed for enterprises; LAb21.ai, a no-code AI workflow builder; and Jurassic-2, its proprietary large language model. AI21 Labs operates a subscription and usage-based business model, offering SaaS licenses and freemium options to diverse markets such as enterprises, SMBs, developers, and AI/ML innovators.

Currently in a Series D funding stage, expected to close around 2025, AI21 Labs has raised approximately $636 million from leading investors including Nvidia, Google, and Intel Capital. The company remains independent and privately held, continuing its mission to empower organizations and individuals by developing reliable, accurate, and accessible generative AI technologies tailored to a variety of industries and use cases.