BuildBetter, Inc.

BuildBetter, Inc. is a technology startup established in 2020 and headquartered in the San Francisco Bay Area, California, USA. The company was founded by Spencer Shulem (CEO), Adam Stanford, and Nikhil Shinday (CTO) with the aim of addressing inefficiencies and manual challenges faced by product and research teams when dealing with qualitative, unstructured data such as customer interviews and meetings. Drawing upon extensive startup experience and augmented by technical leadership, the founding team sought to streamline product operations by automating repetitive tasks to enable faster decision-making.

The company specializes in providing an AI-driven SaaS platform designed to extract structured, actionable insights from qualitative input, targeting product managers, UX researchers, and product operations leaders within SaaS and product-led organizations. BuildBetter’s subscription-based business model supports multi-tiered plans for both individual users and enterprises. Since its inception, BuildBetter has secured multiple millions in venture funding from notable investors including Wing, Tidal, Surface, Village Global, OnDeck, and Telegraph Hill Capital. Its platform has gained adoption across thousands of teams globally, with continuous product improvements such as advanced workflow integration launched in 2024 to serve complex enterprise needs.

BuildBetter operates as an independent entity without subsidiaries or parent companies. Its primary product remains its AI-powered qualitative insight extraction platform. The company’s target market encompasses SMBs through large enterprises and includes secondary users such as agencies and UX research teams. While active on LinkedIn, the company currently lacks an official presence on major social media platforms like Twitter, Facebook, Instagram, or YouTube.