FLORA (Flora, Inc.)

FLORA, legally referred to as Flora, Inc., is an applied Human-Computer Interaction (HCI) company founded in 2023 and headquartered in New York, NY, USA. Originating from New York University's ITP graduate program, the company was established by a group of creatives and technology innovators seeking to provide enhanced creative control in AI-driven tools. Under the leadership of CEO Weber Wong, FLORA has developed an intelligent, collaborative canvas designed to streamline digital creation workflows by integrating the ease of generative AI with the precision of traditional creative software.

Since its inception, FLORA has positioned itself as a startup focused on delivering a SaaS platform that democratizes access to powerful creative workflows through its flagship product, also named FLORA. The company operates a freemium business model offering free access with basic features and paid subscription plans starting at $16 per month for professional users and teams. FLORA secured $6.5 million in seed funding in 2025 from a range of prominent investors, including Hanabi Capital, Menlo Ventures, and notable angel investors from leading AI and technology firms.

FLORA targets creatives such as designers, marketers, agencies, brand teams, and studios, as well as small to medium-sized businesses (SMBs) that require creative automation solutions. The company remains an independent startup without subsidiaries or a parent company. While its social media presence is currently unverified, FLORA continues to advance its position in the creative technology sector by emphasizing intuitive, collaborative, and scalable AI-powered workflows.