IFTTT

IFTTT (If This Then That) is a web-based service that enables users to create automated workflows through conditional statements known as applets. Founded in 2010, IFTTT's mission is to facilitate seamless interactions among the services people love. By evolving from a simple automation tool into a comprehensive platform, IFTTT has positioned itself as a vital hub for Internet of Things (IoT) integrations, enabling users to connect various apps, devices, and services effectively.

In 2018, IFTTT introduced a paid subscription model, IFTTT Pro, aimed at power users seeking advanced features for enhanced automation. This strategic shift enabled the company to diversify its offerings, appealing not only to individual consumers but also to businesses by providing enterprise solutions through IFTTT for Business. With a growing ecosystem of partners and a focus on no-code automation, IFTTT empowers its users to create tailored workflows that enhance productivity without requiring programming skills.