Nifty Software GmbH

Nifty Software GmbH is an Austrian software company established approximately in 2018. Headquartered in Bad Gleichenberg, Austria, the company specializes in developing creative automation solutions for digital content creation. Their main product, Placid, is a subscription-based SaaS platform designed to streamline the production of on-brand visual assets, primarily for web and social media applications. The platform offers API access, no-code integrations, and tiered pricing with a freemium entry option, catering to a diverse range of users including solopreneurs, marketers, agencies, and developers.

The company was founded following the co-founders’ personal need to reduce manual effort in generating shareable graphics, evolving from an internal toolkit to a fully featured SaaS product. Maintaining a product-driven approach, Nifty Software GmbH emphasizes close engagement with its user community to inform feature development. The small team of developers and designers focuses on delivering creative automation tools to support brand consistency at scale. Operating as a bootstrapped entity, Nifty Software GmbH remains independent with no external investors and serves clients globally through its flagship Placid product and associated platform integrations, such as for WordPress.