Ply

Ply is a software company established in 2021 and headquartered in Tel Aviv, Israel. The company specializes in developing no-code tools designed to integrate and extend the functionality of popular SaaS applications. Ply’s platform enables teams to automate complex workflows, create custom user interface extensions, and embed AI-powered actions directly within applications such as Gmail and Salesforce. Its technology emphasizes a privacy-first, serverless approach, allowing secure and contextual automation without the need for deploying additional web applications.

Founded by a team passionate about automation and developer tools, Ply aims to make process optimization and workflow automation accessible to non-developers. The company focuses on embedding collaborative features natively within organizational workspaces, catering primarily to small and medium-sized businesses, mid-size enterprises, and SaaS teams in operations, customer success, sales operations, and HR. Ply operates on a freemium business model, offering a free tier alongside paid plans that provide advanced functionalities for business use.

As of 2025, Ply remains an independent startup with approximately 8 to 12 employees. It has raised $3 million in seed funding during 2022 from investors including Aleph VC, Hetz Ventures, and Operator Collective. Ply continues to target organizations seeking no-code solutions to enhance real-time workflow productivity through embedded automation and AI integrations across diverse industry sectors.