Selkie Design
About the company
Selkie Design is an independent macOS software studio founded in 2024 by developer Adam Wulf. Operating as a solo proprietorship, the company focuses on creating productivity-enhancing applications designed specifically for individual users and creative professionals within the Mac ecosystem. Selkie Design is best known for its flagship product, Substage, a macOS Finder file command bar that simplifies complex file operations through natural language commands, catering especially to power users and creatives who manage intricate digital workflows.
The company operates without external funding, relying on a bootstrapped business model that primarily involves direct sales via the Mac App Store and its official website. Selkie Design does not maintain a formal physical headquarters or corporate address publicly, reflecting its nature as a micro-ISV run solely by its founder. The studio emphasizes thoughtfully crafted user experiences rather than scale, with no evidence of additional products or a broader team beyond the founder. Social media presence for Selkie Design is limited, with no official company accounts, while the founder maintains personal professional profiles on Twitter and LinkedIn.
