Streamline Email Marketing for Your SaaS Business

Managing email campaigns is draining your time and resources. You're juggling multiple tools to design emails, track performance, and automate workflows—all while trying to grow your SaaS business. The technical complexity of setting up effective email marketing often leads to inconsistent messaging and missed opportunities for user engagement.

What is Loops.so

Loops.so is an email platform built specifically for modern SaaS companies. It provides a drag-and-drop editor with pre-built templates that makes creating beautiful, responsive emails effortless. From one-time campaigns to automated sequences, Loops.so handles both marketing and transactional emails with real-time analytics that track performance and user behavior. It empowers you to focus on growth while the platform handles the technical complexities of email delivery.

Key Capabilities

Drag-and-Drop Editor : Design professional emails quickly without coding knowledge, saving hours of design time while maintaining brand consistency across all communications.

Pre-built SaaS Templates : Launch campaigns faster with templates specifically designed for software companies, from onboarding sequences to feature announcements.

Real-Time Analytics : Make data-driven decisions by tracking open rates, click-throughs, and engagement patterns as they happen, allowing for rapid campaign optimization.

A/B Testing : Optimize email performance by testing different subject lines, content, and designs to determine what resonates most with your audience.

API Integration : Connect seamlessly with your SaaS product to trigger automated emails based on user actions, creating personalized customer journeys without manual work.

Perfect For

A product manager at a growing SaaS startup was struggling with user activation. After implementing Loops.so's automated onboarding sequence with behavior-triggered emails, new user activation increased by 32% within two months, without requiring developer resources or complex integrations.

The marketing team at a B2B software company needed to announce multiple feature releases each quarter. Using Loops.so's templates and campaign tools, they streamlined their process from 8 hours per announcement to just 90 minutes, while improving open rates by 24%.

Worth Considering

While powerful for SaaS companies, Loops.so may not be the ideal choice for large enterprises with highly complex segmentation needs or businesses outside the software industry. The platform excels at straightforward, beautiful emails rather than intricate marketing automation workflows. Pricing is Freemium, with a generous free tier for up to 1,000 contacts and paid plans starting at $49/month.

Also Consider

Customer.io: Better for complex customer journeys with advanced segmentation capabilities and more extensive automation options.

Userlist: Stronger focus on behavior-based automation with powerful event tracking for product-led growth strategies.

Mailchimp: More suitable for companies needing broader marketing features beyond email, including landing pages and content studio.

Bottom Line

Loops.so stands out as the purpose-built email solution for modern SaaS companies that need to send professional campaigns without the complexity. Its intuitive interface and SaaS-specific features make it an excellent choice for teams looking to enhance user communications while reducing the time and technical expertise typically required.